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Annual Economic Impact
Travel/tourism in Minnesota generates:
- $9.2 billion in gross receipts/sales
- $1 billion in state and local tax revenue
Travelers in Minnesota: 28.6 million
Tourism: a Key Part of our Economy
- Tourism diversifies the Minnesota economy and expands economic activity by bringing new money into the state and local communities.
- Minnesota tourism generates more than $25 million in gross receipts/sales per day
- Tourism is a key sector of Minnesota’s economy, comparable to agriculture in its contributions to the gross state product.
Return on Tourism Investment
Tourism marketing provides a measurable return on investment. Every $1 invested in tourism marketing returns an estimated $4.60 in new state and local taxes, $20.40 in wages and $53 in gross sales. (Based on Minnesota Office of Tourism Advertising, 2000)
Travelers and Destinations
The number of travelers in Minnesota is almost five times the total population of the state.
Person-trips to and through Minnesota (2003):
(One person on one trip includes overnight trips and day trips over 50 miles.)
- US leisure travelers ………………………………………23.8 million
- US business travelers………………………………………3.9 million
- International travelers……………………………………….0.7 million
- Total US and international travelers in Minnesota…28.6 million*
*Total includes .2 million US travelers not specifically identified as leisure or business travelers.
Source: Travel Industry of America, TravelScope
Out-of-state visitors: 11.1 million visitors to Minnesota travel from other states, including 78% of business travelers in Minnesota. Out-of-state visitors outspend resident travelers in Minnesota.
Top home states of non-resident travelers (in order): Wisconsin, Iowa, North Dakota, South Dakota, Illinois, Missouri, Michigan, Texas, Nebraska and California. About 84% of all overnight pleasure travelers to Minnesota come from the North Central region.
For more research on tourism in Minnesota, see Explore Minnesota Tourism’s industry Web site.
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